The Pursuit of Elegance

If you have an interest in where innovation is going and what makes something elegant, then please read the book "The Pursuit of Elegance" by Matthew May. 

The book is one of the best business books I have read in a long, long time. 

The premise of the book is that the best things in life have something missing.  They are elegant in their simplicity.  From product design to business management, elegance comes as much from what is not there to what is there. 

The author gives many examples from different industries.  From the Apple Iphone to ideas in architecture.  He points out that a real hindrance to elegance in design is our immediate desire to add to something when faced with a problem.  We want to add features or policies.  But sometimes (if not all times), stopping (as in stop doing something) and subtraction leads to a better, more elegant solution.

I highly recommend this book.  To visit Matt's website and blog, click here: http://tiny.cc/mJuIp